The Heart of Work is located in the nation’s heartland, bisected by a highway that holds a unique place in America’s consciousness: the Mother Road. The famed U.S. Route 66, wide known as the Main Street of America, draws thousands of tourists to the Joplin Region every year. They experience what cross-country travel used to be, and stop at roadside attractions that paint a nostalgic picture for both those who remember what was and those who have only heard the stories.

But Route 66 is only the beginning of the opportunities for the tourism and entertainment industry, and for travel and tour professionals. The Joplin Region is also a magnet for people who enjoy outdoor recreation. Hunters know our open country is full of wild turkey and wary whitetails. Anglers test their skills in creeks, rivers, and even reclaimed mines that have been transformed into crystal-clear lakes. Still others enjoy the excitement of the Vegas-style gaming and entertainment at our many casinos.